Turin (Italy): Visit of the Juventus Museum – part 2

After attending a Juventus match in Turin, I saw that it was possible to visit the museum as well as the stadium (with backstage discovery: the changing rooms, the corridor leading to the pitch, …).

I’ve already made similar visits to Barcelona (the Camp Nou) and Saint-Denis (the Stade de France), so I’m interested!

Reading the reviews on Tripadvisor, I note that it is advisable to buy your ticket on the internet beforehand to avoid the long queue (in the sun!). That’s what I do on their dedicated website. The ticket costs 15 € and you have to choose the day of the visit and if you want to come in the morning (until 2pm) or in the afternoon (after 2pm).

On arriving in front of the museum, bad surprise: the door for those who already have their ticket is closed. The queue is long, I hesitate a little bit to pass in front of everyone showing that I have my ticket. In front of me, I see Italians with their tickets in their hands… and who are queuing, so I have to wait.

10 minutes later, an employee answers questions, I show him my ticket and he takes me directly to the ticket office… cool!

The person at the ticket office asks me if I want to visit the stadium. Of course! He then explains to me that my ticket is only valid for the museum but that I can pay the supplement (7 €) to visit the stadium. Problem: all the visits are full until the one at 4:30 pm, that is in 5 hours! So I decline the proposal.

At the time, I blame myself, I surely made a mistake when I made my reservation and didn’t take the right ticket.

From what I understand, there are 5 stadium visits per day (11am, 12:30pm, 2:45pm, 4:15pm and 5pm) and it’s “first come, first served”. So if you absolutely want to visit the stadium, I advise you to :

• Book a ticket on the internet for the morning visit
• Come as soon as the museum opens at 10:30 am to hope to have a visit of the stadium at 11:00 am or at worst at 12:30 pm.

Another inconvenience, the audio-guides aren’t available today (I don’t know why), bad luck!

I will be satisfied with the museum, it is rather small (nothing like the FC Barcelona museum) but still presents interesting pieces.

We quickly arrive at the trophy room which is quite impressive: Champions League, UEFA Cup, European Supercup, Serie A, … Juventus really has a huge prize list!

We then pass in front of several showcases that retrace the history of the club, amusing to discover balloons and outfits from the beginning of the 20th century.

Some of the players who have gone down in the history of the club are then honored.

Those who received the golden ball, they are 7, including 2 French: Zidane and Platini (who won it 3 years in a row!)

Those who won the world cup: Italy won it 4 times, the last time in 2006… against France (a scar that will never close!).

That window would have hurt me a lot a few months ago. Fortunately, France won the world cup last month (an edition for which Italy hadn’t even qualified, ahaha!).

A copy of the old trophy is also present: the Jules Rimet cup, in reference to the Italian victories of 1934 and 1938.

And finally, the players who have played more than 300 matches with Juventus. I didn’t realize that Del Piero was so high: 705 matches, unbelievable for an outfielder!

Forty-five of them have exceeded this threshold. All Italians except 3, among them, our compatriot David Trezeguet.

Finally, a well-stocked showcase is dedicated to last season, which was prolific with a league and cup double.

The opportunity to discover a nice trophy that I didn’t know about: the Panchina d’oro (golden bench) that rewards the best Serie A coach. Won last year by Massimiliano Allegri.

Interactive terminals allow you to view summaries of mythical Juventus matches. Now that there is Youtube, it doesn’t seem to interest many people.

At the end of the visit, we reach a small oval room with projection of a small 360° film. The idea is nice but the result isn’t very convincing, potential badly exploited in my opinion.

And it’s already over! I would have spent a little hour to do the tour.

In conclusion, the museum remains nice for a soccer fan like me. It would surely have been more interesting with the audio-guide. Then it is in my opinion essential to couple the visit of the museum with the stadium visit. For a 1h30 round trip, I was a little bit hungry by only visiting the museum. So book your ticket, and arrive for the opening time 🙂